New Orleans Entrepreneur Week

A complete view of an event-based non-profit's needs

A few words from our client...

"The LinkingArts team served as a natural extension of our staff, building the official NOEW website, integrating Salesforce into the registration process, and assisting with our numerous IT needs around the office. LinkingArts was an excellent solution for The Idea Village and our signature event. From hardware to software, they had the vision and expertise to get the job done."

—Victoria Adams Phipps, Executive Producer, New Orleans Entrepreneur Week (NOEW)

New Orleans Entrepreneur Week, produced by The Idea Village, is unique in North America. Organizations from every continent turn to them as a model of how to use entrepreneurship as a driver to reboot the economy cities; in case of NOLA that meant in the wake of Hurricane Katrina’s devastation. In just 8 years it has grown to serve over 13,000 attendees annually, as well as becoming a fixture in the annual calendar of New Orleans along with Mardi Gras, Jazz Fest and the Essence Festival.

Linking Arts initially came on board to simply update a problematic temporary homepage, and in the year since have delivered three websites, significantly reorganized their Salesforce implementation, found an effective on-site registration partner, and completely integrated all 3 systems: NOEW 2016 site, Boomset event registration and check-in, and Salesforce CRM. Heck, we even re-networked the office. We’re proud to be their partner at critical time in the organization’s growth.

Salesforce, Boomset on-site registration and a custom-built cloud-based event CMS

In late January 2015 The Idea Village were extremely frustrated with the event registration company they'd been using. The clock was ticking before launch date: The big question was, “fish or cut bait?” We dove into an audit of what worked, what didn't, what could be done and IF anything could be delivered in time. We "cut bait." diving this time into creation of a custom pre-registration system and site CMS.

In just 3 weeks Linking Arts delivered, and the difference in both customer and staff happiness before and at NOEW was palpable. For 2016 we took it to the next level and integrated the site in real time with their on-site badge & check-in systems as well as their Salesforce CRM.

NOEW 2016 events by venue100% Purpose-Built CMS Linking Arts worked with The Idea Village's in-house marketing and design staff's original site designs & content, delivering pixel-perfect responsive sites.

Appropriate Tools

One of our bywords is “appropriate.” For events that bring on seasonal staff, the learning curve to use critical tools must be as shallow as possible. Our UX mission: make it dead simple for new hires to get up to speed fast. Put control in the hands of those who feel the pain; remove bottlenecks.

Social Media Training

In addition to our development and consulting work, Linking Arts conducted a Social Media training workshop for staff. We covered topics like how to use apps like Buffer, what social media channels to use for which purposes, and how to effectively use keywords for local vs worldwide messaging.

As a one-stop shop with expertise in virtually every area of IT and large events, Linking Arts were in a unique position to help The Idea Village and NOEW

Our team brought years of event operations, ticketing, software development as well as marketing and writing experience to level up The Idea Village's technology infrastructure.

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